Developing a strategy for social media channel for yourself or your client involves many parts, including appropriate social media channels for brand development and constant reach. After all, you want to get the best possible return for your efforts. So how do you decide which channels are best suited for the organization? Keep reading.
Do you prefer to choose the largest and most well-established favorite social media platform- Facebook? Or do you like to opt for an up-and-coming network that has less competition and more reach?
In this article, you’ll discover which social media channels exist in this current digital world and which types of content tend to perform best on each one of them.
Does my business need a social media presence?
In this digital era, you must be aware that all enterprises are online in one way or another. And have at least one social media channel to interact with their customers.
However, you wouldn’t believe how many times the question we proposed above is asked to marketers how many social platforms you work on?
As of writing this article, millions of people have asked the same question worldwide, with over 520 million Google searches striving to find the answer.
To answer your question directly: yes, it does. Every company that desires to reach the height and stay competitive in the current market should look forward to building a social media presence and sticking to it no matter what. And we can prove that with numbers very soon.
If your brand doesn’t have a social media presence yet, it might be missing out on many customers, and that is for sure as people spend almost 3 hours on social media channels every day.
According to Oberlo’s Social Media Statistics 2020, about 45% of the world’s population is social media. That means that those channels are the best way to reach as many as 3.5 billion people worldwide.
But those are not the only relevant stats for explaining if your brand should be available on social media. Businesses have a lot more to obtain from joining Facebook, Instagram, Twitter, and other such platforms.
Some points to be noted are:
- If you want to reach younger customers, social media is the place to get that. In fact, 90.4% of millennials use, daily, at least one social media channel. Surprised?
- Older generations are also present on social media, but in a bit lower numbers (48.2% in Boomers and 77.5% for Generation X).
- According to the same research, most users consume at least 3 hours per day on social media, and 54% use those channels to study goods and services they plan on buying.
- Satisfactory customer experience is an added goal for businesses joining social media channels. And it positively pays off, as 71% of consumers have had a positive interaction with a brand online report recommending that company to their family and friends.
Social media platforms usage is constantly increasing as the number of businesses increases as they want to acquire new clientele. With so many social channels in the market, choosing the best one for your business needs can be challenging. Today, social media is more than a fad; it is a feasible solution to generate leads, elevate ROI, increase CTR, and have enough customer engagement.
The return on social media investment is significantly high because we don’t have to spend enough on organic posting and spreading awareness. For example, around 92% of marketing professionals agree that social media marketing generates more exposure for the company and a higher level of loyalty from Quor clients through customer awareness. Some 50% of marketing department professionals engaged in social media marketing say that they have developed a new level of customer relationship through different platforms.
Top Social Media Channels
Here we have discussed some of the top social media channels that you can use for the benefits:
1. Yelp
A suitable social media platform for businesses, with the help of Yelp, your clients can share reviews of your business products and services. Thus, since credibility is a huge part of a business’s image and its ability to sell its products, it is always preferable to encourage feedback from your clients on Yelp.
The benefit of the social media platform is that any negative review can be covered by an enormous amount of positive reviews that you can generate on the forum. To encourage customers to post reviews on your Yelp profile, you can do promotional offers for them to try.
2. YouTube
YouTube is one of the most famous social media platforms for audio-visual engagement. It is a search engine and platform where people can share short videos and long videos to engage the customers. Google owns it, and concerning search engine optimization, YouTube offers the best traction. You can share plenty of behind-the-scenes content to optimize and boost your company’s ranking online to buy real YouTube views. YouTube spring rolls, retargeting videos, and re-marketing initiatives are handy to increase your exposure on social media platforms.
3. Instagram
Instagram is a universally popular photo-sharing platform that can be extremely helpful if you have a B2C business. Customers, clients, delegates, and attendees, love posting their regular and official pictures on the Instagram platform. And the hashtag option is beneficial if you want to reach an enormous amount of people. You can incentivize people by offering giveaways prices and other promotional units.
4. Pinterest
Companies that release high-quality (HD) images must find Pinterest one of the most valuable professional marketing channels for social media interaction. Owing to the fantastic viral abilities integrated into Pinterest, your marketing message can quickly reach millions of users. Adding URLs to your images can prove to be beneficial as it quickly redirects to your website and can spread awareness about your brand, and boost sales, return of investment, CTR, and engagement.
5. Twitter
Twitter is known to everyone. The popularity of this platform is different. From Prime Ministers to Film stars, all are found on this platform. Tweets that are catchy and exciting will go viral instantly. You must focus on hashtags to increase the number of followers and enhance the engagement level on your handle.
6. LinkedIn
LinkedIn is great for B2B marketing platforms. It is a beautiful social media platform that allows you to interact with professionals and deliver content about your company’s achievements, goals, and objectives. Do try it!
7. Facebook
Last but not least, the world’s biggest and most famous social media platform, Facebook, has many marketing features available to clients, including the Facebook feed, where updates can be posted. You can run campaigns on Facebook and try paid advertising to reach thousands and thousands of people worldwide.
Remember, no matter what social media channel you use, it is crucial to understand your purpose and choose accordingly. So, focus on analytics-based tools, monitoring, and engagement options and then decide.
After reading this blog, we hope you have a little bit of clarity about which platform should suit you. Do let us know how we did and how we can help you in this regard. Follow us on all social media platforms and tell us your views in the comment section below.
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