Are you looking forward to launching your company? Do you have the suitable logo to go to launch it with? The logo that people will love and remember?
The value of a logo is indisputable because this one image creates marketing opportunity, brand awareness and communicates the company’s message to the world to know and relate. With so much responsibility depending on your logo, you have to get it right surely.
How do you know you designed a suitable and worthwhile logo? You can start by knowing which questions to ask before beginning to draft your logo.
7 Questions to Ask When Designing a Logo
The following seven questions will surely help you decide if your logo suits all your needs for the company and will please your audience in the long run or not. Ask yourself these questions to determine if your design conveys the best attributes for your business. First, you can note your company values, requirements, ideas, mission, and how your logo can embody this idea.
1. What Best Represents the Company?
The first question that you should ask yourself is, what exactly does your company do? Does your business focus on women-centric clothes, like BIBA or W for Women? Are you a digital marketing firm for international online businesses? Does your company offer food services and is willing to expand its offering to the global market in the future?
Regardless of what your company focuses on, think of a particular image that best represents the brand. Amazon sells almost everything under one umbrella, and thus they incorporate an “A to Z” symbol in their logo. Talking about another famous brand, FedEx, they have a directional arrow to represent this concept. A women’s image or an intrinsic design may depict women, and a firm’s rising graphs or arrows work well for a digital marketing agency. All you need to do is take cues from your surroundings and hunt down an ideal image, font, or color.
2. Which Logos Resonate with You?
Do you have a good idea of what your logo should be? Can’t bring your vision to the paper? The next step is to check other logos for inspiration.
These don’t have to be logos from companies in the same field. Surf the internet, look around yourself and list down the most memorable logos you can think of. We love the logos of Nike, Adidas, Apple, and lots more.
We chose mainly these by looking for common elements and determining why these are the logos that clicked with us and our vision. They might all use a specific color you liked or a font that works in general. You can then take their classic elements and incorporate them into your logo, but always check the trademarks before finalizing things.
3. Who are Your Competitors?
The purpose of a logo is to help people recognize your brand and know what your business offers with a glance. You can start examining which components serve this purpose for your company by looking at your competitors.
Take, for example, coffee and tea shops. They often use a picture of a cup with fumes lines to symbolize a hot drink. Others will combine an image of a coffee bean or tea leaf to imply further they serve organic beverages.
Your next step is to take action and determine whether you want to follow your competitors’ trends or do something unconventional. Do you want to follow their lead or hope to set yourself apart?
4. Which Colors Best Suit Your Brand?
Don’t pick colors out of an impulse. Avoid picking colors solely because you like them. Remember that colors carry a psychological impact on your target consumers when it comes to branding and businesses.
Choosing red as your logo’s primary color, for example, elaborates a theme of youth, aggressiveness, and bold choices. Green is often meant to signify growth and peace, which is why nature or organic-related brands and eco-friendly logos use it the most. Orange is a warm and friendly color, which is why you’ll see shopping sites like Amazon use it a lot.
All you need to do is pick a theme for your company, an emotion you want to communicate, and then choose a color that best delivers that emotion to your audience with a single glance.
5. Which Font Best Fits Your Brand?
Have you ever questioned why every meme uses the same font? It’s because people often associate a specific emotion or idea with fonts. Every fond has a different feeling and meaning. For example, Comic Sans is an informal font type that appears amateur and cheap. It was popular during the mid-1990s but has later started fading out of popularity.
All you have to do is look at your famous competition and each industry as a whole. Newspapers, for example, often prefer using Helvetica, Times, or Century Old Style for their printed products. On the other hand, shopping sites use a combination of fonts like Source Sans Pro Regular with Crimson Text Regular. Choose what suits your brand the best.
6. Who Is Your Target Audience?
Does your business target skin-related issues of people of all ages? Do you sell products for medical students or offer HVAC repair services for big businesses in town?
One of the most crucial questions you need to ask yourself when designing a logo is your target audience. By identifying your audience, you can cut off logo elements you know won’t work and focus your design choices on those that do. For example, suppose you are designing a logo for retired older people and kids under 20 and vice versa. In that case, logos targeting kids should sport bright colors, while a logo meant to target older adults should be uniform, flat, and formal.
7. Is It Visible Regardless of Size and Color?
A typical design mistake is making a draft logo with many colors and corners right from the start. It might look great, but the designed logo may become undefined when you turn it into a black and white image or contract it to fit a small icon box.
This is why it’s vital to design a logo in monochrome first. This ensures your focus on its silhouette first. By doing this, you can guarantee that the logo stays recognizable regardless of its size and color; its meaning will remain the same.
While doing this, you need to keep in mind that you may have to shrink your logo for letterheads or icon images. You will not be the only one to use your logo. Many clients and partner companies might feature your logo in monochrome or one flat color for their posters or campaigns. So, design carefully before finalizing to avoid any future errors.
You can also hire a logo designer to avoid all these hurdles. They will ask all of the above questions and attempt to create a logo for you, collaborating with you to make a design that perfectly embodies your business. Deciding in this favor may benefit you as this logo will be at your side for decades to come, and you wouldn’t want to take any chances. Choose the best in the market and pay a handsome price to get the best. Your logo will be the face of the company. The best example is the brand’s logo ‘Apple.’ It is a worthwhile logo and will remain the same for decades to come.
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