It may come as no surprise that the marketplace has become increasingly digital as technology is evolving. The benefits of digital marketing are becoming more prevalent every day. More and more consumers are researching and buying products online.
Every marketing professional uses electronic devices to convey promotional messaging and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other devices.
According to Forbes, 82% of consumers conduct research online. And TechCrunch reports that 79% of people shop online. So how do you reach these consumers? Here’s the answer: Digital Marketing.
What Is Digital Marketing?
Digital Marketing is advertising and content distribution via a variety of digital channels. Digital marketing includes online channels such as search engines, social media, email, applications, websites, and any new digital channels that might arise with the possibility of advertisement. It also includes offline channels that include digital media as well.
The growth of digital media and digital platforms has made digital marketing the most potent form of marketing. Even traditional channels are changing to fit more digital media into them, emphasizing its importance in a modern-day marketing strategy.
Top 8 Benefits of Digital Marketing
1. Trackable & Measurable results:
In our opinion, any company strategy is a waste of time if you cannot measure your performance. This basically means making efforts in the blind.
Compiling a solid strategy and implementing it is just half the battle. Tracking your performance, measuring your success/failure, and taking corrective steps is the ultimate goal.
With platforms like Google Analytics and Google Search Console, you can track the performance of your digital marketing campaigns end-to-end. That’s how you decide what works best for you and continue those strategies.
2. Increase social currency:
Social currency is ultimately the presence that you have on digital platforms. It is somewhat your digital footprint. With the help of digital marketing, you can consistently increase your social currency, which means your online presence gets bigger and stronger.
How is this beneficial? With everyone present online, the more you are visible to people, the higher the chances of your business being noticed. Which finally brings in more sales. Thus, increasing your social currency is very important.
3. Easy to measure:
The success or otherwise of a digital campaign can easily be ascertained. Compared to traditional methods where you have to wait weeks or months to evaluate the integrity of a campaign, with a digital campaign, you can immediately know how an ad is performing.
Email marketing software allows users to track the performance of their emails; they can know how many were delivered, how many were read and learn all about their conversion rates. Google Analytics is a very effective tool for measuring specific goals to be achieved on a website or blog. Google AdWords manager allows users to monitor the performance of their ads on Google search; they can know how many people viewed their ads and learn all about their conversion rates.
4. Easy to adjust:
The knowledge of the performance of an ad will inform a business on how to proceed. For an ad campaign that is performing well, it is easy to invest more in it with just a click. But an ad that is not delivering as expected can be adjusted accordingly or stopped altogether with ease.
In traditional marketing, it is more rigid as a mountain of paperwork must be signed, and in most cases, these agreements are on a long or medium-term basis. So even if a campaign is not performing as hoped, subscribers will still have to wait for the expiration of the agreed period.
5. Precise targeting:
The traditional means of marketing use the spray and pray method, where an ad runs over a platform with substantial reach with the hope that a few people who love what they see, hear, or read would make a positive approach. On the other hand, marketing over digital platforms allows for targeted campaigning where ads are presented to customers based on their preferences or initial action. For instance, transactional emails (order confirmation emails, receipt, password reset) will only be sent to customers following their move towards the business. In other words, customers get only what they ask for.
Social media platforms usually possess a genius algorithm that studies and collates user preferences. Such that specific ad campaigns are shown only to users with a particular clue. This helps to increase the likelihood of sales as well as further cut down on the cost of marketing.
6. Segmentation:
Marketing over digital platforms allows campaigns to be targeted at specific customers. It also allows for customer segmentation. Segmentation is the process in which large customer groups are further broken down into smaller groups of customers according to a particular classification. Segmentation increases the chances of sales, as well as cuts down on cost.
Take, for instance, an e-commerce store that has launched new offers for women’s clothing. Using digital platforms, offering, for example, email marketing solutions allows the business to send emails to women alone. And if an offer is available only in certain regions, residents of given areas can be the only ones who will get the email.
For segmentation to work effectively, adequate information must be collected from subscribers.
7. Easier personalization:
Digital marketing allows you to gather customer data in a way that offline marketing can’t. Data collected digitally tends to be much more precise and specific.
Imagine you offer financial services and want to send out special offers to people who have looked at your products. You know you’ll get better results if you target the offer to the person’s interest, so you decide to prepare two campaigns. One is for young families looking at your life insurance products, and the other is for millennial entrepreneurs who have considered your retirement plans.
How do you gather all of that data without automated tracking? How many phone records would you have to go through? Number of customer profiles? And how do you know who has or hasn’t read the brochure you sent out?
With digital marketing, all of this information is already at your fingertips.
8. More connection with customers:
Digital marketing lets you communicate with your customers in real-time. More importantly, it allows them to communicate with you.
Think about your social media strategy. It’s great when your target audience sees your latest post, but it’s even better when they comment on it or share it. It means more buzz surrounding your product or service, as well as increased visibility every time someone joins the conversation.
Interactivity benefits your customers as well. Their level of engagement increases as they become active participants in your brand’s story. That sense of ownership can create a strong sense of brand loyalty.
Conclusion
Digital marketing should be one of the primary focuses of almost any business’s overall marketing strategy. Never before has there been a way to stay in such consistent contact with your customers, and nothing else offers the level of personalization that digital data can provide.
If you are running a business and want to reach heights with Digital Marketing, you’re at the right place. You can trust us to get your digital marketing on point. We’re here, when you’re ready, to help you grow your business with digital marketing.
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