Every marketing manager understands the importance of how to deal with and adapt to situations that are unexpected. In 2020 alone, social marketers have to swing around from their past strategies and develop things that are relevant to both pandemic and nationwide crises.
While there are still a few months remaining until the end of 2021, it is never too early to begin thinking about how you can improve your marketing strategies for the following year. And as social media marketers cannot predict what the future can bring, we can gain some insight through the past months and develop strategies accordingly.
However, by looking at 2020 social media data, you can quickly identify what type of content is doing well on your social media page and what people are resonating with. You can also formulate a strategy to improve your customer service and make a more significant business impact. As a team, you need to start looking to the future. Here are five key steps that you can take in 2021 while formulating strategies and leading towards success.
1. People follow brands on social media to stay up to date on new products and services-
Do you know why people follow your brand? Some might like your inspiration, and some might love your humor. 57% of consumers are always looking towards learning new things about your products and services through your social media feed and marketing tactics. According to the Index, the main reason why customers select and follow brands is that they want to learn about them. This means that your content is significant to create a big impact, no matter what product you are selling.
Apart from product launches, you should share the updates, do it yourself, tips and tricks, etc. Share things through marketing campaigns that are valuable to your audience and plan your social content according to that. Due to the pandemic, many things have changed, so should your social media plan. Think about the type of content trending in 2021, and don’t forget to make spaces for timely updates that your audience needs.
2. Poor customer service will chase away your social followers
Customer service is key today. If social customer service isn’t your top priority, you need to start focusing on this in 2021. With 49% of consumers deciding to unfollow brands just because of poor customer service, the new marketers and brands cannot afford to ignore any question they receive on their DM.
As you are considering how to improve your marketing skills in 2021, relax, open your mind, and take a moment to evaluate how you can answer customer questions and who you want to assign customer support to on your social media. Constantly be on the lookout for opportunities to answer simple questions and try not to leave any message behind.
You don’t always need to give big answers. If you think by pointing someone in the right direction, you can help someone, then do it right away. Your little suggestion can help a customer in need. You can connect the customer with your calling team, and they might help them directly.
It is equally important to speed up the response time, as 80% of consumers expect to get a response within 24 hours of reaching out. Quick response time will help you resolve problems faster and can also contribute to customer loyalty. Stick with these things for the long term and see your customers growing.
3. To find new accounts to like and follow, consumers look to the suggestions in their feed
Building your audience through the online platform and stuff, you are not only competing with the closest competitors, but you are also fighting for the continuous attention of your audience and also brainstorming ways to get noticed.
Getting attention on social profiles can only start with how much your customer is aware of you and how much you are aware of your customers. The brand need to understand how a single follower followed you. You might be surprised to know that 45% of the customers rely on suggestions on their feed or prefer discovery tools to find new accounts of flourishing brands. You need to consider targeting customers who show interest in industries similar to yours; for example, people interested in wedding outfits will also be interested in jewelry. You should know where to begin and soon will sail through it easily.
4. Images and video are a must-have for engaging social followers through marketing
Not only every post of your content needs to be relevant to your audience, but the way you deliver your content is also essential. 68% of consumers want to engage with images, while 50% prefer to engage with video content. You need to review all the content you have created over the past year, take a look at posts that you have received the highest engagement, and then brainstorm how you can transform those topics into visual or video content. Be more creative and appealing for video content, be smart about editing – it can make or break the ad. Furthermore, make sure to add music, sound effects, and captions where needed.
5. Time and bandwidth are still in short supply
All this talk about strategy will go in vain if you don’t have time to execute your plan. With 40% of marketers saying that they don’t have enough bandwidth to make the most significant impact on their business with their mind-blowing strategies, now is an excellent time to take help from social tools and increase your capacity day to day by incorporating step-by-step plans and daily schedules.
Tools like Sprouts Social, Sendible can help you automate your daily social media task by content scheduling and simplifying workflows. This ensures messages are approved by the right authority and gives you a lot of time to focus on more important work like planning, developing, and ideation. These tools can support teams outside of marketing and can be a significant investment. You just need to justify this platform, and numerous opportunities will open for you. You will not have to do mundane tasks and can be more productive throughout the month.
Additionally, make sure to try different approaches and test everything – that’s the only surefire way to find out what’s working and what’s not.
Now that you are an expert at formulating marketing plans, show us what else you can add. Create your first-ever plan and tag us in the caption section. We’ll be happy to know your progress. Don’t forget to share your views on this article. For more such informative blogs, don’t forget to follow us on our social media handles.
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