Social media plays a vital role in bloggers’ careers and successful influencer(s) in today’s time. Earlier, most brands approached bloggers and influencers based on their blogs or websites’ performance, quality, and readership. However, in today’s present scenario, most brands prefer influencers with strong social media followings. And, to be a successful Instagram influencer, you must have highly engaged and responsive followers who can resonate with your Instagram posts.
Before becoming a successful influencer in India, let’s understand that it is far from a ‘get famous overnight’ or ‘get right quick’ project. It takes a lot of effort & time to be considered a ‘successful’ influencer. However, having a strategy to help you on your journey to becoming an influencer will go a long way. Now that this talk is over, let’s answer how to become a successful influencer in India. Here we’ve collected some of the best practices that you can follow to become a successful influencer in India.
1.Make an Instagram Business Account
Unlike your personal Instagram, an Instagram business account gives you access to various features that can help you grow your follower base. Since their follower base measures a successful influencer, it’s safe to say that there is a limit to how much you will increase and how many people’s feeds you will reach without a business account.
With an Instagram business account, you have access to Instagram’s built-in analytical tool that gives you detailed data and information about your followers. Instagram Insights allows you to review essential performance metrics one at a time from when your followers are most active. It also gives you factual information about engagement, website traffic, brand sentiment, and sales. By regularly tracking these analytics and tweaking your strategy accordingly, you can improve your reach and grow your followers’ base.
2. Know Your Niche
When it comes to Instagram, it is wise to decide on the niche of your Instagram account. After you’ve upgraded to an Instagram Business account, now, it’s important to define yourself properly so that the right audience can find you. And it’s impossible to know everything or be known for a variety of expertise areas. It’s best to choose one (or two) fields or places of interest that you’re best at and start from there.
Is fashion your area of interest? Do you love cooking affordable recipes? Whatever niche it may be, there’s always scope to add your unique flair to your preferred place, even if it’s a highly saturated interest area.
Most importantly, once you’ve decided on a particular niche, it’s essential to stick to it. That’s why you must choose a niche that you’re knowledgeable about. Also, in which you’ve got a genuine interest, which reflects your real interests.
3. Establish Your Instagram Aesthetic
Your page’s aesthetic – colors, look-and-feel, layout, etc. – is the first thing your potential followers encounter when they visit your profile. The way they perceive your page based on these aesthetic factors will either earn you a new follower to your account or cause you to lose one. More than just ‘looking pretty, your aesthetic improves brand recognition and can help your brand grow.
Make sure your aesthetic appeals to your followers and goes well with your niche. Talking about sensitive topics to your audience with a less-than-appropriate aesthetic may lead to your misunderstood or ignored communication. It’s just the opposite.
4. Consistency is the key
Consistency is essential to being successful on Instagram. To be a popular Instagrammer, it’s not enough if you share high-quality, unique posts. It would be best if you kept sharing relevant stories and posts relevantly. The uniqueness of Instagram is that it’s all about capturing a moment instantly. Therefore, when you’re at an event or find something relevant to your niche, capture and post it immediately.
5. Establish Your Brand Voice and Personality
One of the critical answers to becoming an Instagram influencer starts with having a distinct personal brand voice and personality. In the sea of influencers, both established and budding- your brand personality becomes a critical differentiating element.
By having a clear self-image of who you’re and what you represent as an influencer, you can be sure that your communications will reach the right people. However, it’s essential to understand that this is not a means to limit your creative freedom. Instead, it is a way to ensure that your efforts are targeted to generate the most recognition, cohesion, and consistency for your brand. All of these are when combined, make for a successful influencer growth story.
6. Curate the Content You Create
Although Instagram is a massive visual platform, content is just as important as the imagery for aspiring influencers. Based on your brand tone, audience’s preferences, and your brand aesthetic, you should curate content that has the power to engage with people in a meaningful way. It means that while you can talk about relatively common topics – fitness, travel, food, fashion, lifestyle. Always go the extra mile and bring unique perspectives, trends, opinions, POVs, etc., to your content. Additionally, don’t forget to use the right hashtags(#) to give your posts more leverage to reach the right audience.
The consistency with which you post can also have a massive impact on your growth as an Influencer. Depending on how often you can create new content, based on the analysis of your page and your audience’s likes, you can decide how often you should post. As an important rule, don’t post more than once a day or more than five times a week.
7. Capitalize on Trends
Over the years, Moment Marketing has grown like never before and achieved mainstream status. Brands and creators alike understand the potential that trends have, and they’re turning to moment marketing to stay relevant in an ever-changing landscape.
As a growing Instagram influencer, make sure you capitalize on the marketing trends that keep making a splash on social media. Be it the different versions of dalgona coffee that came out during the lockdown or the makeup brush challenge. It’s always an innovative idea to try and put your unique spin on new trends. By doing this, you become a part of a larger conversation. Users and audiences who want to be part of that conversation can find and engage with you if you have content about their interests.
We hope, by now, you know what works on Instagram. However, being a successful Instagram influencer today is not an endpoint; it’s an iterative process. As we said earlier, consistency is the key.
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