Having a presence on social media is a must these days, and almost everybody starts with Facebook to be their first option. With 2.45 billion monthly users and 1.62 billion people logging daily, it’s by far the most popular social network with several features, so don’t wait and juggle. This article has all the information you need to set up your Business page and running it like a pro.
- Create a Page- First, click on this link to create your page, fill out the basics :
- Page Name (Mandatory)
- Category
- Description
- Add a Profile Photo- Most businesses use their logo as the profile picture. Keep in mind that the logo does not have too many elements or text since the display is circular. The ideal size of Facebook profile photos is 360 x 360 pixels, but they must be 180 x 180 pixels.
- Add a Cover Image- Your cover is the first thing a user sees when visiting your page. It immediately conveys the message brands want to communicate and their beliefs. So, choose wisely if you’re going to put up a picture or a video as a cover image. Keep in mind your cover video should be at least 1250 x 312 pixels and between 20 and 90 seconds. For best results, choose a video that’s 1250 x 463, with a 2.7 aspect ratio and a Cover picture displays at 820 x 312 pixels on computers and 640 x 360 pixels on mobile devices.
- Learn Quick about the Sections- Now that your page is all set up, let’s give a quick run to the sections on your left.
Page: The link to where you are now.
Inbox- From where you can manage your audience queries.
Notifications- An outline of your page’s interactions.
Insights- To track your page’s metrics.
Publishing Tools- Review past performance and schedule upcoming posts.
Ad Centre- Track & manage your ad campaigns.
Resources & Tools- Explore and add tools to make your profile easy to use.
- View your Business Page Settings- Facebook has many options in its settings area, but all of them are thankfully pretty straightforward and easy to use. You can explore it and change it as per your business requirements.
- Edit Page Roles- If you have a team to manage the business page, you should edit the page roles in the setting section’s sidebar’s left-hand side. Facebook gives you five kinds of drop-downs to choose between the positions:
- Admin
- Editor
- Moderator
- Advertiser
- Analyst
- Tailor the Templates- Facebook gives you ten kinds of templates to choose from. Choose wisely as per your businesses ideas and theme. You can edit the templates from the edit page in the settings section. Following are the templates to choose from:
- Standard Page
- Business
- Venues
- Movies
- Charity
- Politicians
- Services
- Restaurants & Cafes
- Shopping
- Video page
- Customise your Tabs- Rearrange your tabs as per your needs or even add new ones. These are the tabs that show up right below your profile picture.
- Add the about- Click on the left sidebar below your profile picture and edit the about section. Facebook offers businesses to use a unique username to allow brands to get creative. Put information like website links, mission statement etc., to help the audience know better about you.
- Tell your Story- Tell people about your business, your idea, your belief and what you aim to help the user with. It is displayed on the right section of your profile, and you can input the information in the about section. Facebook allows you with three elements while writing your story:
- Header Image
- Title
- Body Text
- ‘Call to Action’ button – It’s essential to add a button or information where your consumer can get in touch with you in case of any query. Facebook provides different forms of CTA to choose from on the main page section. When you click on the “Send Message” pencil button, you will see a drop-down with three options:
- Booking
- Contact
- Learn More
- Shop
- Download
Nowadays, Facebook also offers to add your WhatsApp number to keep communication with customers fast and easy. Brands can easily find the option to add their number in the ‘Edit Page’ section in the settings tab.
- Post and Pin – Facebook allows you to pin your post to the top of your page so that whenever users view your page, it’s always the first post they see. Brands should use this opportunity to show consumers the key USP. Once you have created the post on the right side, you will see three dots where the drop-down to ‘pin’ the post comes.
Social media is the new medium to get in touch with your right audience. So, make sure you do it right. We hope this article will help you ace your social media game. And remember, before you start promoting your Facebook Business Page to customers and prospects, it’s imperative to have plenty of content ready-and-waiting for them to enjoy.
