If you are thinking about changing or starting your career In digital marketing in India or abroad, we understand it could be a bit difficult and confusing in the beginning. But with the correct information and clear direction regarding the career opportunities in digital marketing in India, you can easily understand and gauge the options that are available and choose the best one for yourself.
In this blog, we will introduce you to all the necessary information that you need before kickstarting your mind-blowing career in digital marketing. Just make sure to read until the end of the blog because we have some fantastic tips waiting for you to start a successful career in this field.
But before getting started, let’s discuss the importance of digital marketing in India and what career growth is in this field. You must be aware of the basic knowledge of digital marketing. It is used to market your product or services through digital mediums by making your products visible to the viewers and getting quality leads to convert them into customers and then retain them. Now that you know the basic meaning of digital marketing let’s look at some of its importance.
Scope & Need of Digital Marketing in India
The scope of digital marketing in India is rising high since the time it was introduced. It has the ability to market products and services to a global audience and at affordable rates.
The choice of advertisement and the medium of promotion should set your target audience criteria. Remarketing the ads, specifically to the audience that has shown interest in the past, was one of the top reasons why marketers decided to shift to digital marketing.
New digital marketing trends keep on emerging, and there is no stopping anytime soon. Digital marketing businesses survive and re-establish themselves and testing times like these. Thus, digital marketing is a part of every business’s choice and the most crucial component in crafting an online presence and catering to the needs of customers.
As people tend to spend more time on the internet through mobile phones, it is undeniable for companies to shift their focus from offline to online marketing. Hence, as this field is ever-growing, every company is allocating a separate budget for digital marketing. Let’s look at the career growth that digital marketing can offer to you today.
Career Growth of Digital Marketing
The digital advertising industry in India had crossed a market size of around ₹45 billion in 2015. It went up to a market size of approximately ₹199 billion in 2020. According to many reports, ₹539 billion will be the market size of the digital advertising industry in 2024; This indicates the massive growth of this segment.
The data shared earlier showcases that a lot of money is injected into these digital marketing channels today, which is why there is a scope of tremendous growth in this sector very soon. As we can see, it is growing day by day, with new companies establishing their businesses through digital marketing, soon it will be one of the most flourishing fields in the entire history.
To run these activities steadily and smoothly, the digital marketing field needs highly skilled professionals to develop the best strategies. This statistic proves to be a motivating factor for a career scope in digital marketing in India. The most motivating thing that can also attract you to this career is the number of jobs available in the top job portals of the country. This shows that the growth potential of careers in digital marketing in India is very promising, and you must think about switching or starting your career in this field.
Who should opt for digital marketing?
Is the digital marketing career path the right fit for you? What are the prerequisites to start this career? Or which niche interests you the most? Well, the excellence of digital marketing is known to many as it has something for everyone in every field.
If you enjoy using social media, you can easily opt to grow into a social media marketing field. Or, you can prefer to become a web developer if you are sincerely interested in coding.
There are plenty of possibilities for those who want to work in these types of creative fields. Those who have a writing talent can select content writing; those interested in designing can think of becoming a graphic designer. People with an analytical understanding can choose to be a Data Analyst, one of the sought-after career tracks.
Digital Marketing Skills In Demand
Talking about statistics, 93% of all online communications start with a search engine. This tells how valuable it has become to make SEO-friendly content to rank on Google and other search engines.
Basically, ranking your website on the first page of search engine results organically & by paid ways is the most reliable form of advertising for your company. So, if you master your technical skills like SEM and SEO, which improves your business ranking on search engines, then you can quickly land a high-paying position as it is in a lot of demand.
Similarly, below given are some of the most sought-after digital marketing skills that you should learn.
- Video Production & Marketing
- Paid Media
- Content Marketing
- Data analytics
- Search-engine-optimization
- Copywriting
- Pay-per-click
- Graphic designing
As a fresher, you need not master all of the above-mentioned skills. However, learning 3-4 of these would give you a significant boost to begin your career.
How can I start a career in digital marketing in India?
You might be really interested in starting your career in digital marketing if you have read the blog this far. So, here are a few ways that can help you kickstart your career.
- To start with, you need to learn a few important skills. Learning these industry-relevant skills from well-known institutes can be the first step to enter into this field. Sign up for any online digital marketing course, get the basics, spend a few days in detailed research, and then contemplate on which career path is best for you, If you are brand new to this and don’t know about the talent or skills you are interested in. You can also take up short-term certification courses And learn as much as you can.
- The other most important step is applying for internships or any freelance activity. You can search for internships on platforms like Internshala or get a freelance course from freelancer.com. Try to do as many internships and freelance courses as you can. Through all this, you will gain practical knowledge and can learn the skill-based applications that happen in the this field. Once you have learned and have a good experience, you should start building your portfolio and have a better digital presence on various social media platforms, especially LinkedIn. So, stay updated with the latest trends, and you are good to go.
- Once you have honed your skills and got the first-hand experience through internships and freelance work, start applying to companies that you believe can offer you the opportunity. You can send personalized cover letters and attach your resume and portfolios to the companies that are actively hiring specialists. Or, if you are a fresher, connect with people and learn about how you can land a job. You can connect with human resource officials personally through LinkedIn and can tell them about your skills.
Conclusion
Getting a job in this career is similar to getting a job in any other field. Digital marketing is a promising industry that has rapid growth and numerous opportunities. You can search for a mentor or an experienced person who can teach you or share their tips so that you can try them yourself. There are various webinars that you can take part in. Some are really informative and can help you get an insight into this career.
After reading this blog, we hope you have a little bit of clarity about your career. Do let us know how we did and how we can help you in this regard. Follow us on all social media platforms and tell us your views in the comment section below.
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