Seeing the popularity of various social media channels, businesses and marketers constantly look after the most suitable network that they can utilize to target their audience and convert them. Generally, people are only aware of famous social channels like Facebook, Twitter, Snapchat, and Instagram, but there are many others you might not know about.
Over 88% of the companies are now marketing on different Social Media channels. But for a marketer or any brand per se, you must choose the most appropriate Social Media channels based on your usage and after entirely exploring them. Doing this way is really important as they play a significant role in targeting and converting prospects.
In this post, we shall discuss the different types of Social Media Marketing networks that can increase your reach and enhance brand awareness on the internet.
Different Types of Social Media Networks
1. Social Networks: Facebook, Twitter, LinkedIn
Social Media channels for networking are used to connect with individuals (and companies) on the web. They support your business through branding, social recognition, link building, customer service, lead generation, and conversion.
You can try different types of Social Media campaigns on these networks that will widen your reach easily. Some of the advantages of these Social Marketing platforms are-
(i) They assist individuals and businesses in communicating online and sharing information and thoughts for guaranteeing mutually productive relationships.
(ii) If you are looking for the best ways to optimize current marketing campaigns, you will discover various organic and paid ways to do this on Facebook, Twitter, and LinkedIn sorts of social networks.
2. Media Sharing Networks: Instagram, Snapchat, YouTube
Media sharing social media platforms involve finding and sharing photographs, live videos, videos, and other kinds of media on the web. They help you in brand building, generating leads, targeting, and sharing information about your brand through still images and videos. They give individuals and brands a comfortable place to discover and share media so the audiences can be targeted and converted into a convincing and result-driven way possible.
Social networks nowadays also offer numerous features; however, here are some benefits of sharing media on these platforms:
(i) You must decide whether you should use these networks for your professional purposes or not.
(ii) You should analyze your resources and target audiences and then make a decision. These platforms will assist you in running well-planned campaigns to create leads and broaden your audience base.
3. Discussion Forums: Reddit, Quora, Digg
These are the social media channels that you can use for finding, sharing, and discussing different kinds of information, news and your opinions on them. The social media platform helps businesses by turning them into a top-notch resource for market research. Like all the others, you can run social media marketing campaigns on these platforms and do your business.
Before the beginning of Facebook, these forms were considered by professionals, experts, and marketing enthusiasts to indulge in serious discussions about a variety of fields. Some of the benefits of these platforms are:
(i) These discussion forums have an enormous number of users and can guarantee to increase the reach of your business. These are some famous platforms where you can get answers to your questions and also share your views.
(ii) Suppose your business needs to do deep research about customers, these places can prove to be beneficial for you.
(iii) You can also do impactful advertising on these platforms apart from sharing and consuming information.
4. Bookmarking & Content Curation Networks: Pinterest, Flipboard
Marketing on such types of Social Media platforms can help you discover, share, communicate, and save a variety of the latest content and trending media. They are very beneficial in channelizing brand perception for your business. Selecting this one to drive different types of Social Media Marketing campaigns will assist you in generating website traffic and customer engagement.
If you wish to try some out-of-the-box, highly intelligent campaigns that can educate your audience and entertain them, then these are the nicest fit. Please note:
(i) To run a Social Media campaign on Pinterest, you must have a website that is bookmark-friendly. You should optimize headlines and images for the feeds that Bookmarking and content curation networks use for accessing and sharing your content.
(ii) Flipboard lets you develop your own Flipboard magazine by utilizing the most interesting content, and you can alsp showcase that to your audiences.
5. Consumer Review Networks: Yelp, Zomato, TripAdvisor
Using Customer Review networks will assist you to discover, share and review different information about various products, services, or brands.
When a business gets positive reviews on these social networks, their promises turn more credible and valid because reviews on these networks act as Social Proof and genuine experience. For running a successful Social Media Marketing Campaign on these platforms, today’s businesses must have favorable reviews on these sites.
Additionally, settling all the negative issues that your customers are sharing on these review platforms is another thing that proves to be very significant for the positive and productive outcomes for your business.
(i) These networks give a place for users to review various kinds of products and services that they have utilized.
(ii) Review content enhances great importance to any brand because it will have more impact and the number of new buyers to attempt your services.
(iii) Yelp and Zomato are the types of social media platforms that deliver location-based review services. It will assist you in running location-based social campaigns.
6. Blogging & Publishing Networks: WordPress, Tumblr, Medium
When you are interested in blogging and publishing your content, these platforms are some of the best to do so. You can publish, discover and comment on articles, social media blogs, and other content through these platforms. These are some of the most powerful ways to attract, engage and target your audience to convert into customers. These platforms are a base of successful online marketing campaigns that play an essential role in converging finals of digital marketing campaigns.
WordPress and blogger are traditional blogging platforms. While Tumblr and medium are the latest blogging and publishing platforms. It can help you grow and become a published writer.
(i) These networks are beneficial for businesses that want to use Content Marketing effectively; plus, you can share this content on a variety of Social Networks like Facebook, Twitter, Linked In, etc.
(ii) Content you use on these networks will also help you establish a niche for your business, and audiences searching for information concerning that niche will for sure visit your blog or site.
7. Social Shopping Networks: Polyvore, Etsy, Fancy
Are you interested in finding out all the latest trends in marketing and knowing about the shopping tips? If yes, then these types of social media channels are most suitable for you. These platforms can help you follow different brands, share interesting things and purchase things from social shopping networks. Businesses can use these social media platforms to create brand awareness, sell products, and boost engagement in some new and effective ways. These channels can positively transform your e-commerce strategies by making them more engaging through some interesting social elements.
(i) To use these networks effectively, you should create a site that integrates shopping experience with social experience.
(ii) These networks are very result-driven for small businesses and startups as they can sell their products without any land-based office or store.
8. Interest-Based Networks: Goodreads, Houzz, Last.fm
These interest-based social networks are best for connecting with new people who have the same sort of hobbies and interests as you. Through these social networks, you can easily find an audience who are interested in knowing more about the kind of products and services you offer in the market. Businesses can attain enough profit by engaging with their audience and creating an exclusive platform to inform their audience about their products. Compared to other extensive social networks, these social platforms can help you run more targeted campaigns.
(i) Choosing these networks will help you focus solely on a single product or service related to any particular subject, for instance, home décor, digital marketing training, Music, Books, etc.
(ii) These networks are the best places to engage with the audiences of a particular niche.
Want to know what types of Social Media Marketing campaigns would be the best fit for your business? – Share your details in the comments, and we shall answer you. Also, don’t forget to follow us on our social media handles to get updates on our work.
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