Marketing on LinkedIn is similar to the way we do marketing on any other social media platform. LinkedIn is a platform that makes sense to many businesses as it gets plenty of B2B leads and can attract prospective employees. But, if you want to use this platform to the fullest, you need to understand the best features it offers.
Here are the top 10 powerful LinkedIn features that can help you attract more leads and help your business grow.
1. Control who can see your connections-
Have you ever found yourself in a situation in which your competitors attract your clients, partners, and employees before you? LinkedIn has an option that can help you prevent this from happening, where you can control who can see your connections and who can see as anonymous. This allows you to protect your identity from competitors who are preying on the connection you have built over the years. You can do this by going to your “settings and privacy” page. You will see the “who can see your connections” option under the ‘visibility’ tab. Through this option, you can limit the visibility of your connection to only you. It is the best way to protect yourself from getting tracked. You can check anyone’s profile if you want to and you will not be known until and unless the other person is a person with a premium membership.
2. View profiles in private mode-
Just as you want to protect your connection details from your competitors, you may also want to check out their profiles without being tracked. You can do this easily by turning your profile into private mode. This mode could help you find out some helpful information, such as connections and their strategies without you being noticed. You can hide your profile, and you can also protect your identity when you visit any other profile. Go to your ‘settings and privacy’ page. You will see a ‘profile viewing’ option under the ‘visibility’ tab. Select private mode and set yourself as an anonymous LinkedIn member.
3. Segment your audience using Showcase Pages-
Do your business have multiple consumer segments? If yes, you will love this feature of LinkedIn that allows you to create a showcase page. With the help of this page, you can focus on specific aspects of your business. These are also called affiliated pages, which come under your companies page. It can focus from anything to an individual brand. In other words, you can target different audience segments by creating a dedicated showcase page based on preferences, profession, demography, and more this makes it very easy to create highly relatable and targeted content and campaigns that can be relevant to each of your audience segments.
If you want to create this showcase page, go to your LinkedIn business page and click on the admin’s toes drop-down section. Here you will see the “create a showcase” page; you have to now enter the page’s name and the URL and finish creating your page.
4. Save your searches-
You may have spent a lot of time researching for quality leads. Perhaps, with the help of Linkedin, you can easily build connections through InMail campaigns. You can save your searches. Plus, you can set up search alerts and have a weekly email reminder when someone is similar to your set criteria. In order to do this, you need to run a search using the criteria that you want. Now click on the “create search alert” button, available on the right side of the screen. You’ll get a pop-up window with the get notified option; finally, you have to save the search and set up a search alert.
5. Send messages without connecting-
If you own a free Linkedin account, you can only send your messages to connections. Otherwise, you have to send a connection request if you want to chat with the person personally. What if you don’t want to connect with someone, for example, your lead or any other prospective client. Would you still want to send them a message?
If yes, you can do this by joining the same group as a person you want to talk to. From the group page, you can check the option to “see all members.” From there, you’ll get an option to message group members. Search for members you want to get in touch with and click on the message button to draft your text.
Another option is to become a LinkedIn premium member. Premium members gain access to premium features like Inmail. This will allow you to message any member outside your network. However, there are some limits to the Inmail messages you can send. Choose wisely.
6. Schedule meetings and interviews-
If you are a recruiter and using LinkedIn for recruitment, the LinkedIn scheduler is a powerful tool to manage your interviews more efficiently. It gets synced to your calendar and automatically detects your availability. When you send an Inmail to any candidate, the best feature of this is it displays the available interview slots you have. Along with this, candidates can also choose interview timing based on their availability. This saves a lot of time and makes interview scheduling easier.
You can only use this feature through a LinkedIn recruiter account. Click on the “sync calendar” button on the “candidate scheduling” window while drafting and Inmail messages. You will get an option to sync your calendar with Google or office 365. Customize the setting according to your preferred time zone and duration, and you are good to go.
7. Create polls to engage with your audience-
LinkedIn can sometimes become tedious. To get out of this boredom, you can explore many features that can make you feel curious. The feature of “create polls” can help you interact with your audience. It is a great way to drive engagement and gain valuable insights into your connections. You can ask fun, hypothetical, business-related questions through LinkedIn polls. Often designers post two different images and ask their audience which one is looking better and more user-friendly. To create a poll, click on the option to create a new post. You will see the “create a pool” option over there, click and fill up your question and options. You can also set the duration for how long people can share their opinion.
8. Drive meaningful interactions with post reactions-
You can drive meaningful interactions by engaging people with your content. Besides liking your post with a thumbs up, they can also celebrate, show support, give some love, find it insightful, and express their curiosity using different emojis. For example, when you are posting anything related to charitable efforts. Your connection can send you the support reaction, despite the thumbs up. This allows you to have a well-rounded understanding of how people are taking your content.
9. Encourage real-time engagement with LinkedIn Live-
Live video; this word is very familiar to everyone and the best way to connect with people around the world. Similar to other social media platforms, LinkedIn too has a live video feature. According to LinkedIn, there are 7x more reactions in a Live video than any other native video from the same broadcasters, and they get 24x more comments also.
You can use this feature to enable real-time engagement. You can do a live Q&A session and even interviews with industry experts. It is the best platform for online events and product launches. But, you need to keep in mind that LinkedIn live isn’t available for everyone. You have to get access by applying for this feature.
If you are still looking forward to excelling in LinkedIn marketing, you need to incorporate all the above features in your social media marketing strategies. Don’t forget to share your views on this article. For more such informative blogs, don’t forget to follow us on our social media handles.
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