You must have observed people getting obsessed with Pinterest, so apparently, you too are getting curious to know about it. If you feel reluctant, don’t worry; we are here to help clear off all the confusion you might have.
Pinterest is a totally visual virtual social media platform that lets you save or collect images from the web. Here, you can create boards, categorize pictures and add descriptions to remind you why you have bookmarked those images. Most of these images of pins are linked back to the website they are coming from. And in this way, you can promote your business too. This website is a bold, digital version of a traditional pinboard system, converted into an online search engine. Soon after its launch, it reached a wide variety of people because of its basic appeal and aesthetically pleasing images.
So, if you are interested in knowing more about how you can do Pinterest marketing or maybe just want to get started with it, then continue reading.
1.Create a New Personal or Business Pinterest Account:
Earlier, Pinterest was an invite-only social networking platform, but now it offers numerous benefits that can be fruitful for your business. You can sign up by creating a new personal profile. You can even use the same Facebook or Google login or create a separate account just for Pinterest.
There is also an option to create a Pinterest business account. In order to do this, you can either link up a maximum of four of your business profiles to your personal account or can create a separate account to make it your business account. Choose whatever best works best for your business approach. Both versions offer almost the same features.
2. Choose Your Topics of Interest:
Once you are logged in to Pinterest, it will ask a couple of demographic questions, and you will get to choose five options from a list of basic interests. This allows Pinterest to create a custom home feed for you to enjoy. You will see a ‘Following’ tab in the upper left corner of your home feed. There you can follow your favorite accounts based on the topic you love. Whatever accounts you follow, you will see the content from those accounts first; then, it will be followed by other most popular images. The ‘Following’ button filters the data and forms a custom home feed for you to enjoy.
3. Install the “Pin It” Button and Start Pinning:
One of the most significant differences between Pinterest and other social media platforms is the ability to quickly save the content at whichever page you are on. You can click the plus sign at the bottom right of your homepage to either create a pin from the beginning or install a browser extension to save the content you love the most. Once you get used to the quality of content you love, it will draw your attention to Pinterest. You can further read out the content, exciting tips, or best practices to get the most out of your surfing time, especially when creating brand content for a business account. You can take inspiration from other accounts and create something similar to market your products or create awareness amongst your followers. This is an interesting way to engage your audience. Once your audience starts pinning your content, your brand will be recognized everywhere.
4. Create Boards:
Pinterest is a massive visual search engine and research tool, especially for people who are interested in product reviews. 98% of Pinterest users try new things or designs that they come across on Pinterest. That’s why it is a massive driver of lifestyle inspiration, product usage, and much more.
Pinterest in itself is an increasingly effective content bucketing platform at a granular level. Earlier, you might have worked hard to start a board, but now with the help of Pinterest, you can create a board for personal organization or can have a platform for reliable recommendations to help you get started. You can refine your boards by editing titles and details or collaborating with friends, joining, or creating a group board.
BENEFITS OF PINTEREST
Once you have started using a Pinterest account, there will be many positive things you will come across but now let’s discuss its main benefits and how you can play with Pinterest for marketing and business purposes.
As you know, Pinterest is a powerful way to grow your business, market your brand, and even increase your online presence. Here we have curated the top three benefits of using Pinterest for business and how it can prove worth your time and investment.
1. Drive Traffic to Your Website:
One of the topmost benefits of using Pinterest for your business is its ability to drive a massive amount of traffic to your website. As per many researchers, Pinterest drives more referral traffic as compared to Linkedin, Google, or YouTube combined. Since its launch in 2010 Pinterest, it has more than a hundred million users till now. This broad audience shows that Pinterest is as powerful as any other social media platform to help drive traffic to your website.
With Pinterest, you can market your blog posts, articles, FAQs, product images, and many other types of content. It can be shared on any social media platform, and people who love your content can also visit your website and make a purchase.
2. Expand Your Reach:
Pinterest has a massive audience for you to share your content with. As with any other social media platform, building an audience takes a lot of time, and increasing the number of followers can easily outweigh the quantity. However, that never stops your users to pin your images, and once they are pinned, they can visit your website or interact with your brand anytime shortly. From just a customer, they become a prospect. This is how Pinterest can expand your reach, and with proper strategy and engaging content, you can get what you deserve.
3. Increase Brand Authority:
Pinterest is a platform where you can show your human side of the business. For new companies, using Pinterest can help you gain brand authority. You can showcase related content from outside sources that you use or reference in your daily business life. Thus, with content, you can increase your credibility and build faith in your followers’ minds.
You are aware of the basic Pinterest policies and how to use them. You can refine your search in numerous ways and can enjoy spending time on this creative platform. Once you have found some exciting matches, you can follow individuals. Don’t forget to follow us on our social media platform. And to build your own Pinterest account or website, don’t forget to connect us.
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