Want to be trend updated constantly? Well, Twitter is one of the best platforms to help you with that. It’s a platform where the latest news spreads like wildfire. This enables you to discover which TV show is trending or the burning political issue. Still, it delivers all the information about the most prevalent topic globally, be it economy, entertainment, or any social case.
Many marketers still struggle to understand what Twitter is and how they could use it. But it has now become the social media platform of choice for many. The best thing about Twitter is keeping yourself up-to-date with the latest news and developments and sharing it with others instantly. You can reach many people quickly through tweets and retweets, follow the work of other experts in your field and even build relationships with experts and other followers.
You may already be aware of the importance of Twitter and how it has become a part of everyone’s life. Still, here we can also follow your favorite brands and even participate in the trending conversation, but what about using Twitter for business? Have you ever tried it? Are you willing to try it? If yes, then knowing about its benefits can surely take your business marketing to another level. This article will discuss the importance of Twitter and how it can positively impact your business.
1. Gain valuable customer insights:
Twitter is one of the world’s most popular conversations or interaction platforms. It sees around 6000 tweets every second. This shows how actively people use it as a platform to share their ideas, plans, and products. And when we talk about businesses, these conversations can prove extremely valuable for customer insights; by using Twitter, you can research trends and topics that your audience might be interested in.
By doing this, you will know the best way to reach them and sell your product. You might be surprised to learn that Twitter is the world’s largest focus group because it works for gathering consumer insights. It lets you know what your audience might think about specific topics or trends or their needs, moods, and mindsets. You will get all the information on Twitter, and these helpful insights can uplift your marketing tactics and help your brands to launch their products and services focusing on the touchpoints of your customers.
After proper research on Twitter, you can engage with your customers in an authentic and humanizing way. The Twitter explore page allows you to learn about topics and hashtags trending in your regions, and you can check which of those are relevant to your interests. You can use this section to discover the Twitter hashtags and conversations that help target your audience.
2. Build brand personality and awareness:
You might be intrigued to know that your way of writing your tweets and engaging with your audience establishes your brand personality and tells your audience about your business. One of the topmost benefits of using Twitter for your business is that it helps you quickly share information. With the help of this platform, you can have a direct conversation with your targeted audience. In return, those who follow you or come across your tweets can learn about your valuable products and how they can be benefited from using them. Just make sure that whatever tone of the language you use aligns with your brand voice and personality.
The types of conversation and topics that you prefer set the tone of your audience, and you can attract an interested group of people. If you have any new strategy or just starting to be a part of this platform, Twitter has recently launched an Organic Tweet Starter Kit worksheet. This worksheet helps brands establish their business tone.
Let’s take an example of a brand that sells clothing material. What will happen if they regularly talk about politics and social issues on Twitter rather than anything relevant to their business. They will never be able to target their audience correctly; however, they can connect to social causes and how their clothing contributes to society. This example portrays that handling Twitter for targeting your audience is not an easy task. It would be best to be very specific and trained when using Twitter.
Even if you can get what you want, engaging with the audience’s reply and replying to your mentions can take a toll on your popularity. If done correctly, it may improve your chances of showing up in non-followers feeds. Showing up in someone’s feed that is not following you can help you with visibility and brand awareness. Thus, to conclude, the essential thing that you can do to uplift your brand through Twitter is liking or responding to customers, expressing brand personality, and finally supporting a cause that consumers personally sympathize with.
3. Customer support and feedback collection:
The most advanced way any brand indulges in marketing is through proper customer care and market research. This can provide you with valuable insight into every facet of your business. Twitter makes it easier for your customers to reach out to you and provide their feedback or ask for help. The brand can use this opportunity to collect all the vital feedback and improve their products by delivering the support and care they need.
One of the best examples of customer support is Netflix, with a dedicated Twitter account to provide support. You can also do something similar by creating a page through which you can only respond to the feedback and problems of customers. So, through that page, you can convey your information in multiple languages and locations across the world. Netflix also uses separate grievances accounts to collect feedback on improving their services and user experience, which they pass on to their concerned team.
This is how we all know how well Netflix is doing in today’s world. We all know how it has become a part of many people’s lives, and that is because of the support and care it delivers to its customers. Not only Netflix, but many other brands are doing the same, targeting their customers just by supporting them, and in return, building trust and goodwill in the market.
4. Building a brand community:
By conversing with your targeted audience, you can develop and cultivate your brand community. Brands can use Twitter to start or join in on relevant conversations. Through this, they can engage with their community and can even build a loyal following. You must be surprised to know that 55% of the consumers want brands to connect with like-minded people on Twitter, and 36% expect brands to build enormous communities for their customers to find people of the same personality, likes, dislikes, etc.
So not a surprise that the audience wants a community so that they can take part in a common interest. You can appreciate your customers and super fans and can even get others on board. By doing so, you can nurture your brand community through a built platform to connect people.
Now that you have a clear idea and know-how, Twitter can be valuable for your marketing tactics. We know that you will be using this huge platform to build something beneficial for you and your customers. If you are still unsure where to start and how to start, we are here to connect with you. Contact us any time. We will be happy to help you with all the information you want to grow your business through Twitter. Also, don’t forget to make your first Tweet today because you need to start if you dream of producing.
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