One of the most popular questions for online influencers is, “How many followers do you need to be an influencer?” You must have probably noticed that some individuals on social media will use their accounts to promote specific products/services. They mostly have people who match specific criteria, interested in particular products. When the account holder endorses a brand’s product, many of their audience will likely buy the same thing. The number of followers is such that some of these people support an endorsement of a product that can significantly impact that product’s sales. People who have public social media accounts are known as Influencers.
How many followers are required to be an Influencer?
There is no specific answer to such a question, but here’s the thing: While the numbers are there, it’s not the only metric that matters. In many cases, it’s not even the most telling metric to measure impact. The number can vary greatly depending on what area you’re in, how committed your followers are, and what you hope to achieve.
You can say that once a brand influences you, you’re an Instagram influencer. But still, different brands have different expectations of branding someone as an influencer.
There are four main categories of Influencers:
Here’s a look at each type of it and what they do:
1.Nano-Influencer
Social media Nano-influencers are not stars or celebrity influencers but ordinary people hustling to more incredible things. You may not have heard about the sort of people unless you are interested in particular products.
Their audience tends to be mainly friends and family and other people who have stumbled across them online. Nano-influencers tend only to have about 1,000 or so followers. Although in some cases, they can reach as many as 5,000. Despite these relatively small numbers, they can still be reasonably practical Instagram influencers. It is because they interact more closely with their audience.
Social media Nano-influencers can also be helpful because their low-key status helps give them the ‘girl next door persona who allows other people to connect with them more easily. Of course, a business/brand can also collaborate with many Nano-influencers, which helps to make up for a relatively small number of influencer’s followers.
How much Nano-influencers expect to make can vary greatly and is priced higher on different platforms than others.
2.Micro-Influencer
Micro-influencers are still ordinary people, but they have taken their influencer marketing to the next level. Micro-influencers will put more effort into creating good quality content, attracting many followers, and having around 100,000 followers. However, this number is often less. This type of influencer primarily focuses on a particular niche, and they are often considered officials in that niche. However, they also interact with their followers at a relatively high level. Also, how much micro-influencers can expect to make can vary considerably, and different platforms are considered more valuable than others.
3.Macro-Influencer
Macro-influencers are the people who the general public is most likely to know about them. And in many cases, they became famous thanks to the leading internet and tended to have more than 100,000 followers. But this figure could be much higher. Macro-influencers tend not to need to look for companies that will use them as Instagram influencers.
Instead, big brands to increase their brand awareness approached the macro-influencers.
The sheer number of followers means that macro-influencers interact with individual followers and Nano and micro-influencers do not.
It means less impact on each follower, but having such a broad audience means they can be very influential overall.
4.Mega-Influencer
Social media Mega-influencers are global or household names. These include the most famous actors, most successful musical artists, and most recognized sportspersons.
Mega-Influencers will often have little knowledge of the product they endorse, and many of their followers will not be related to a particular product area. However, there will be such a large number of mega-influencers that the products they endorse will reach a vast audience, resulting in a substantial increase in product visibility and sales.
Social media mega-influencers are likely to be relatively wealthy already, and they can expect to earn a substantial amount of following through endorsement of products.
Figures up to 1 Million are not uncommon for a single Instagram post. So perhaps, Kim Kardashian is an ultimate example of a social media macro-influencer. Kim is a global household name in today’s world and has 186 million followers on Instagram.
Not only does Kim have a huge following, but many of them will also be looking to her for the latest fashions, and if she creates her post using a particular product, the producer can expect sales to go through the roof.
3 Pro Tips For Becoming An Influencer:
Starting as an influencer can be challenging, so we have listed three pro tips to help get you on the right track.
Pro Tip 1: Craft An Audience
You won’t do well if you try to sell to the wrong people. With this in mind, you need to think about your target audience before you begin. If you have a particular product in your mind, you need to make sure that your social media accounts attract people interested in that product. You want to research and learn what your ideal audience is looking for and wants. Then, once you understand and know what your audience wants from you, you can start showing content to your audience, which answers their questions and warms them up even more.
It is essential to know what excites them and turn them off. Always think about using the right tone of voice and message. If you find that your social media isn’t getting the amount of engagement you want, try messaging your content differently and try talking to them differently.
Pro Tip 2: Create & Sell Your Story-
Do you know what actually sets you apart from the competition? Your original story/content. The more connected an audience feels to an Instagram influencer, the more likely they will feel loyal to them and can trust them also. One way to achieve this is to tell the viewers more about yourself, and an effective way to accomplish this is by telling them a personal Instagram story. Telling about an incident that happened to you in the past or how you became an influencer can help your audience get to know you better.
An Instagram story can also make it easier for your audience to connect with you.
They may also be able to put themselves in your shoes and imagine experiencing the same things as you have. It can help strengthen a bond between an influencer and their audience. Also, it can help you attract the ideal audience to your social media accounts.
Pro Tip 3: Implement A Marketing Strategy-
An effective way of marketing yourself as a well-known influencer is to use paid ads which tend to be very affordable and help you attract attention among the countless other influencers out there. Just make sure to target your ads to the right people, and using the right keywords will help you achieve that.
You should also make sure that your social media accounts use the correct hashtags in your Instagram bio and elsewhere to help your audience find you. Also, try and make sure you don’t get flooded with posts promoting the item in your Instagram account. If you make it too spammy, chances are you will start using your audience. Instead, post only when you have something relevant and exciting to say. And always remember, not every social media post has to be a sponsored post or endorsement. Instead, focus on maintaining a healthy relationship or connecting with your audience, and when you endorse a product, more people will likely follow your lead. When you first serve your audience, above all things, that is the time when you’ll build long-lasting healthy relationships with your ideal people, and once you achieve that, people will always come back to you for more.
To Sum Up
To get started, most of us would need to begin as Nano-influencers. As you understand how it works, you will gradually start increasing the number of people who will collaborate for your brand. Everything you post and publish will help you grow your audience consistently. And with a larger audience, more prominent brands will be willing to pay you more for you to work with them.If you plan to start a successful influencer marketing career, follow the essential guide above and the three pro tips. And, finally, you are already part of the path to your success.
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